Creative iMedia

OCR Technical Award Creative iMedia

In Creative iMedia we aim to provide students with essential skills and knowledge to prepare them for the next step in their lives, whether that be further education, training or the workplace. The aim of the Creative iMedia curriculum is to equip students with the wide range of knowledge and skills needed to work in the creative digital media sector. They start at pre-production and develop their skills through practical assignments as they create final multimedia products.  We do this through quality teaching which ensures students understand the underlying pre-production skills which students apply in real world scenarios. 

Through creative iMedia we assess the application of creative media skills through their practical use. We provide students with essential knowledge, transferable skills and tools to improve their learning in other subjects with the aims of enhancing their employability when they leave education, contributing to their personal development and future economic well-being. The subject encourages independence, creativity and awareness of the digital media sector. The creative media industry employs over 3.2 million people or 1 in 11 jobs as of 2019 and contributes £111.7 billion per year to the UKs economy.   

Creative iMedia will equip learners with a range of creative media skills and provide opportunities to develop, in context, desirable, transferable skills such as research, planning, and review, working with others and communicating creative concepts effectively. Using these skills, learners will ultimately be creating fit-for-purpose creative media products. We aim to challenge all learners, including high attaining learners, by introducing them to demanding material and techniques; encouraging independence and creativity and providing tasks that engage with the most taxing aspects of the National Curriculum. The ‘hands on’ approach that will be required for both teaching and learning has strong relevance to the way young people use the technology required in creative media. 

We want students to be able to think creatively, plan accordingly and execute their skills to the best of their ability. The enthusiastic team of dedicated teaching staff delivering the course are driven to provide students with the transferable skills they will need to be successful in this ever-developing technological world we live in. The subject naturally lends itself to supporting students in their other studies around the school and into their futures, including many links to design technology, numeracy and literacy.   

In conclusion, Creative iMedia provides the required theory and skills so students can practice and apply their knowledge and skills to real life projects. Preparing them and helping to develop them into skilful, informed and responsible citizens prepared for life in modern Britain.